P&N Bank
The Power of &
P&N Bank is the largest bank owned and managed in Western Australia. In an industry dominated by the functional but impersonal ‘Big Four’, P&N Bank wanted to offer customers an emotional reason to join.
Research identified that while we all want to thrive as individuals, we seek to do so within the comfort of a powerful tribe. With this insight, ‘The power of &’ was born—a platform that celebrated the collective strength of individuals striving together for a common goal. The campaign visuals were developed to build a brand that supports customer’s life in many ways with the power of & bank services.
Agency
303Lowe
Creative Director
Richard Berney
Design Director
Melissa Radman
