Cloud Thief
Cloud Thief specialises in the Taiwanese street food of gua bao – fluffy, steamed pockets filled with succulent, flavoursome, fresh ingredients.
The name and visual identity centres around the story of the Cloud Thief, who obsessively scours the earth in search of the boldest flavours and best quality local ingredients to fill his soft, pillowy bao - he plucks clouds from the sky and fills them with amazingness.
The logo loosely reflects the founder with a simple, playful style that is iconic, ownable and has an immediate sense of personality.
Agency
The Creative Method
Creative Director
Tony Ibbotson
Design Director
Lee Nicole
